Testimonials
We work with early stage legal tech startups to validate their business viability, win their first clients and grow through the first million(s) in revenue.
Chris Bridges
Partner
We completely underestimated how hard go-to-market would be when we launched Tilder. We’d invested significantly in developing the product and tried a whole range of approaches in growing the business including various external consultants and dedicating time to selling the solution using our own team but nothing had really clicked. When we first met Alex, I was immediately impressed by how quickly he understood our product and could articulate the proposition back to us more clearly than we had ourselves. Working with him has really changed how we operate. We now know exactly who we’re targeting, can articulate why we're such a valuable asset to our clients and have a far stronger, more compelling proposition. Prospects are booking meetings, progressing through the pipeline, and converting into engagements far more systematically. It’s been like having an experienced legal tech CRO on the team and Tilder is finally growing at a rate that reflects the investment we put into developing the service.
Tim Follett
CEO and Founder
Alex advised me on our initial go to market strategy when we launched StructureFlow back in 2019. We achieved a lot in a few months of working together - we met with some of the world's largest law firms that we're now proud to call our clients. I asked him to join the team full time shortly after that, to lead our revenue function where he set up and supported teams across sales, marketing and customer success. Under his leadership, we significantly grew our revenue year on year, taking us from £0 to £1m+ ARR, which was a significant achievement. He's built great relationships with our clients and I would recommend him to any start-up founder looking to achieve a similar outcome to what he did with us. I don't think I can say much more than that!
Billie Heer
Knowledge & Innovation Manager, and Collaborate Lead
Collaborate is designed to help legal tech companies to develop, test, and expand their products. Having Alex join our Advisory Network this year has been great - Alex brings such a wealth of experience and offers an entirely different perspective from the vendor side that will offer our successful cohort members a level of insight and support that we’ve not had as part of the programme before. I’m super excited to have his experience available to our cohort members, and to us!
Stefan Ciesla
CEO
Alex's knowledge of the law firm buying process was particularly useful. He has an innate ability to articulate a compelling story, helping us tailor a pitch to an aspect of strategic importance to our prospective clients. I would recommend him to any early-stage legal tech founder, particularly those without a background in sales or marketing strategy.
Karl Seelbach
Founder
After just one session, we were able to put Alex's suggestions into motion. We gained additional product insights, enabled a new member of our sales team members to ramp up faster, and quickly created new opportunities that we wouldn't previously have had.
Austin Brittenham
CEO
I appreciate that you deliver your advice through intellectual challenges. It can be easy for founders to get into an environment of yes people. I appreciate the pauses, the pushes, the - "have you considered this"? I've not seen this from anyone else in the legal tech space and one that I think that's a real value that all founders could benefit from. Alex has an eye for business. Founders can get lost in building their favorite toy for themselves. Instead, Alex helped us to stay grounded in the mission of a company - to service the needs of others (so that they can pay you in return!).
Martin Langan
CEO
Propero has always had deep domain expertise, but figuring out how to turn that into a clear revenue strategy was a real challenge. Since working with Alex, he’s helped us bring clarity, structure, and focus to our commercial approach. Thanks to his guidance, we’ve landed our first clients and now have some clarity on the best way to move forwards.
